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Pop Culture Trends

Showcasing how elements of mainstream media are influencing societal behavior and consumer goods, Trend Hunter’s pop culture category features everything from viral videos to film merchandise and political satire.
Ideas
Lists
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Insights
Vibrant Light Festival Displays
Vibrant Light Festival Displays
The 2024 Beijing Chaoyang International Light Festival is Striking
The 2024 Beijing Chaoyang International Light Festival on the Liangma River offers a vibrant display of over 50 lighting installations and entertainment events. The initiative seeks to create a... MORE
Tactile Digital Comics
Tactile Digital Comics
Webtoon and Dot Inc. are Bringing Inclusivity to Popular Series
WEBTOON Entertainment is collaborating with social venture company Dot Inc. to create tactile digital comics. These popular series will be converted into braille on Dot Pad, the first smart tactile... MORE
Western Ranch-Inspired Footwear
Western Ranch-Inspired Footwear
The HEYDUDE x Yellowstone Collection Features Pony Hair Suede
The ‘HEYDUDE x Yellowstone collection’ introduces a selection of footwear inspired by the rugged charm of the Paramount Network drama. Specifically tailored for fans of Yellowstone, this... MORE
play_circle_filledGamer Music Libraries
Gamer Music Libraries
The Nintendo Music App Shares Fan-Favorite Nintendo Soundtracks
Exclusively for Nintendo Switch Online members, Nintendo launched the Nintendo Music app for listening to Nintendo soundtracks. On the platform, users will find tracks organized by games, or they... MORE
Interactive Music Photo Frames
Interactive Music Photo Frames
The WICKED x Samsung Music Frame Features Three Photographs
‘The WICKED x Samsung Music Frame’ is a customizable wireless speaker that seamlessly merges high-quality audio with visual appeal—designed in collaboration with Universal Pictures in... MORE
Car-Themed Film Contests
Car-Themed Film Contests
The Lexus Film Masters Challenge Spotlights Emerging Canadian Filmmakers
Lexus Canada’s Film Masters Challenge showcases five emerging Canadian filmmakers, each highlighting a different Lexus Next Chapter SUV through 1-2 minute short films. Anyo (Jerick) Collantes’... MORE
AI Voice Generators
AI Voice Generators
ElevenLabs' Voice Design 2.0 Turns Descriptive Prompts into Unique Voices
Stories and characters come to life when told with unique voices, and ElevenLabs’ Voice Design 2.0 is an AI tool that lets users create voices in seconds by describing the age, accent, tone or... MORE
Exclusive Celebrity-Inspired Cocktail Menus
Exclusive Celebrity-Inspired Cocktail Menus
Frenchy Bar et Brasserie Presents an Eras Tour Menu
Frenchy Bar et Brasserie, located in the Hilton Toronto, presents a limited-edition cocktail menu created with Canada’s Empress 1908 Gin to celebrate the Toronto dates of the Eras Tour. Available... MORE
Decadent Limited-Edition Cream Liqueurs
Decadent Limited-Edition Cream Liqueurs
Kahlúa Debuts New Cream Liqueurs and Cardi B Partnership
Kahlúa has expanded into the cream liqueur category with its limited-edition ‘Chocolate Sips,’ available in ‘Smooth Chocolate’ and ‘White Chocolate’ flavors.... MORE
Chic Whimsical-Film Collections
Chic Whimsical-Film Collections
Marc Jacobs Unveils its 'The Wizard of Oz Capsule'
‘The Wizard of Oz Capsule Collection’ by Marc Jacobs pays tribute to the beloved film as it commemorates its 85th anniversary. This collaboration not only reflects the brand’s... MORE
Bed Rotting
Gen Z and younger Millennial consumers engage in "bed rotting" as a form of self-care
Trend - "Bed rotting," a new trend sweeping TikTok, involves staying in bed for extended periods to engage in passive activities like eating snacks, watching TV, and scrolling through devices. This trend is particularly popular among Generation Z, who are increasingly turning to this form of self-care to combat burnout.

Insight - Gen Z is leading the charge for mental well-being. This generation is acutely aware of the pressures and demands of modern life, leading them to seek out unconventional methods of relaxation that allow for complete mental and physical disengagement. By normalizing the idea of taking extended breaks to simply rest, Gen Z is challenging societal norms that equate busyness with success.
Workshop Question - How can our brand create value by addressing the Gen Z desire for unconventional self-care and mental well-being practices?
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Popularity
Activity
Freshness
Patterns
Megatrends
Promotional Game-Themed Collabs
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Xbox has partnered with Doritos, Mountain Dew, and Rockstar Energy Drink to offer gamers a unique rewards program. Beginning November 4, 2024, and running through January 31, 2025, gamers in the... MORE
Kid-Friendly Movie Meals
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Family-owned Hawaii-inspired fast-casual restaurant chain Ono Hawaiian BBQ collaborated with Walt Disney Animation Studios in anticipation of the release of Moana 2, and introduced an improved Ono... MORE
Statement Footwear Collaborations
Statement Footwear Collaborations
GmbH and Axel Arigato Team Up to Release a Bold Sneaker Design
GmbH and Axel Arigato have teamed up for an exclusive sneaker collaboration, blending GmbH’s Berlin-rooted aesthetic with Axel Arigato’s cutting-edge design ethos. Unveiled in two striking... MORE
Country Star-Owned Shops
Country Star-Owned Shops
Luke Bryan X Jockey Team Up to Launch New Retail Concept, Coopers 12South
Coopers 12South, the newest collaboration between Jockey and country superstar Luke Bryan, is set to bring a unique retail experience to Nashville’s trendy 12South neighborhood. Slated to open in... MORE
Luxe Pop-Up Experiences
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Victoria Beckham Beauty is elevating its latest fragrance launch with an immersive pop-up experience in New York, uniquely blending luxury and storytelling. The pop-up showcases her new fragrance, &#... MORE
Comedian-Approved Alcohol
Comedian-Approved Alcohol
Danny Mcbride's New Tequila is Inspired by a Fictional Character
‘Danny McBride’s’ new tequila brand, ‘Don Gato,’ brings a quirky twist to the spirits world with its playful storytelling and bold promotion. Inspired by a fictional... MORE
Festive Non-Alcoholic Apéritifs
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Katy Perry’s brand of flavor-forward, hangover-free non-alcoholic apéritifs, De Soi, launched St. Moritz Mule as its first limited-edition seasonal flavor. This festive riff on the classic... MORE
Star-Studded Family Travel Campaigns
Star-Studded Family Travel Campaigns
Dolly Parton Works with Tennessee Tourism on Playcation
Dolly Parton and Tennessee Tourism aim to make family travel more enjoyable with the Playcation campaign. The initiative focuses on family-centered fun at Tennessee’s attractions, with... MORE
Conservation Promoting Initiatives
Conservation Promoting Initiatives
Ramnagar Forest Division Introduced an Eco Tourism Circuit
The Ramnagar Forest Division in India is set to introduce the ‘Corbett Heritage Tourism Circuit’ on November 15. This eco-tourism initiative is designed to deepen visitor engagement... MORE
Premium Treadmill Designs
Premium Treadmill Designs
Centr is Expanding Its Offerings with a New Line of Functional Equipment
Centr recently debuted a line of nine premium treadmills designed to blend functionality with aesthetics. Founded by actor Chris Hemsworth, the brand aims to enhance home fitness experiences through... MORE
Cheeky Romantic Holiday Campaigns
Cheeky Romantic Holiday Campaigns
Simply Spiked Partners with Tyler Cameron on a Fun Initiative
Simply Spiked® is introducing a seasonal twist with its limited-release Cranberry flavors, along with an unconventional holiday promotion featuring reality TV star Tyler Cameron. The campaign... MORE
Celebratory Jewelry Campaigns
Celebratory Jewelry Campaigns
David Yurman’s 2024 Holiday Campaign Features Notable Celebrities
David Yurman’s 2024 holiday campaign highlights themes of celebration and joy, featuring notable figures like Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and... MORE
Circular Fashion Marketplace Partnerships
Circular Fashion Marketplace Partnerships
Depop Partners with Eckhaus Latta for Archive-Based Drop
Fashion resale marketplace Depop is advancing circular fashion through a strategic partnership with avant-garde label Eckhaus Latta, launching an exclusive shop featuring over 60 curated archive... MORE
Witchy Body Care Collabs
Witchy Body Care Collabs
The Wicked X Lush Collection Shares Themed Designs from the Land of Oz
Ahead of the highly anticipated release of the movie-musical Wicked, official brand collaborations are rolling out, including the Wicked X Lush collection with themed soaps, shower gels, body sprays... MORE
Indian-Inspired Cartoon Transformations
Indian-Inspired Cartoon Transformations
Pokémon GO Unveils Special Outfits for Pikachufor Diwali
The team at Pokémon GO is preparing for the festive season of Diwali and celebrates by dressing Pikachu in cultural clothing at the Festival of Lights. The makeover honors the festivities as the... MORE